American restaurant makes debut in Dar

ONE of the leading restaurants in the United States of America — KFC — has opened doors in Dar es Salaam, beefing up the number of eatery spots in the Tanzania’s commercial city.

KFC, one of the world’s largest and most famous quick service chicken restaurants, on Tuesday opened its first of several outlets in Tanzania. KFC which is well known for serving freshly prepared food in over 17,000 restaurants worldwide opened its doors to customers at its flagship outlet located at Dar es Salaam’s posh suburb of Mikocheni.

Speaking at the official opening, the KFC Tanzania Managing Director Simon Schaffer said the idea of bringing the KFC to the Tanzanian market has been in the making for the past three years, saying the company had to ensure that all the ingredients are sourced from local suppliers.

“We have gone to great lengths to ensure that our customers experience will be like that in any KFC restaurant worldwide, while we retain a strong link with traditional family values, and we also appeal to young and inspirational customers who want to be a part of a global experience,” he said.

He said that all team members (KFC terminology for cooks and cashiers) received an intensive six month training here in Dar es Salaam and is expected to raise the bar significantly in terms of quick service.

KFC has its roots in Kentucky, USA, where Colonel Harland Sanders created his secret blend of herbs and spices, and to this day the famous recipe remains at the heart of KFC brand.

Mr Schaffer said further that the Tanzanian market should expect more from KFC, with a second restaurant set to be opened in September this year in the city centre at the new diamond Plaza building. Also in the works, he said, is a ‘Drive-Thru’, which will be the first of its kind in Tanzania and is expected to be opened towards the end of March next year.

“We are seeing a transformation in the way Tanzanians eat out. The range and quality of new restaurants and eating options is so encouraging. Things are changing fast here and we just want to be part of the change,” he said.

SOURCE: Daily News

• 819