Head of Sales & Marketing

The purpose of the job is to manage the sales demand of the business, through the application of the appropriate marketing mix, in order to ensure that there are always adequate levels of sales demand for the business in terms of volumes, the quality of the business type and the potential profitability. The job entails the formulation and implementation of the sales and marketing business plan. This includes defining market, competitor share, and competitor advantages and weaknesses; forecasting projected business; researching, identifying, and capitalizing on market opportunities; developing sales and pricing strategies, objectives, action plans, schedules, and assignments. The position is part of the executive management team of the business and therefore participates in the day-to-day management of the company. Job Description:- 1. Key responsibilities: A. Manage the key performance areas of subordinates B. Sales & Marketing Plan I. Develops and executes marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products and/or services. II. Establishes marketing goals to ensure share of market and profitability of products and/or services. III. Researches, analyses, and monitors financial, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized. i. Ensures effective control of marketing results and that corrective action takes place to be certain that the achievement of marketing objectives are within designated budgets. ii. Prepares marketing activity reports. C. Pricing I. Establish the pricing strategy of the company in order to maximize sales demand whilst simultaneously optimizing profitability ratios. II. Develops and recommends pricing strategy for the organization which will result in the greatest share of the market over the long run. Apply On : Datum Recruitment Services Email : recruit@datumhin.com Website : http://www.datum-recruitment.com/

• 91