Digital and New Media Manager

POSITION OVERVIEW: We are looking for a highly motivated individual who loves and thrives in the digital and Social Media environment. Will be a Digital and New Media Manager with deep knowledge and interest in social media, including latest industry trends and technology. You will be the voice of the company on social and digital media and will progressively generate great content, create new ideas and campaigns while measuring their effectiveness. JOB RESPONSIBILITIES : 1. Constantly monitor discussions and comments on social media channels & respond/ interact as much as possible in a very professional but social media formats 2. Manage and actively implement social media and other digital marketing methods while integrating new ideas on all our social media platforms 3. Establish and maintain social media content calendar 4. Proactively and creatively update our clients on recent developments through social media, while cultivating leads. 5. Conversion of fan/follower base to customers 6. Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics. 7. Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly. 8. Design, create and manage promotions and Social ad campaigns. 9. Identify and engage with brand advocates within the broadcast industry 10. Identify and engage with industry influencers 11. Provide social media insights to the business for implementation 12. Grow our fan base and engagement across all our social media platforms 13. Measuring results on a weekly basis to tying back objectives and achievements to time and budget. 14. Compile monthly reports. QUALIFICATIONS: • Bachelors degree from an accredited institution. • At least 3 years in Social Media Management. NB: If you do not fit to above qualifications, don’t apply SKILLS AND COMPETENCIES: • Knowledge of and experience in using web analytics tools and implementation (google analytics, Radian 6, Hootsuite, Lithium). • Must be fluent in verbal and written English • Have strong writing skills and attention to details in order to write effective copy in different styles. • Must have experience managing Social Media accounts • Must be able to demonstrate an ability to create viral posts/tweets that will attract/engage potential customers • Must be able to set up automatic scheduled posts/tweets using available tools online • Must be able to link our social media accounts so that the posts/tweets are posted across multiple platforms • Must be knowledgeable of tracking tools to measure engagement, conversion and ROI • Must be very knowledgeable in social media marketing and the latest trends • Must be able to set up and manage social media advertising • Be organized, creative, use initiative and be a strategic thinker with ability to multitask. • Be a great problem solver. Know how to best communicate the company’s message on different platforms. • Strong research skills. Know what is happening in the fast changing world of social and digital media. APPLICATION THROUGH: hrtzgroup@startimes.com.cn

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