Public Relation and Marketing Manager

Nature and Scope: The Public Relations and Marketing Manager will report to the Director of Planning, Research and Policy. He/She will be responsible for management of bank's internal and external communication including, provision of public relations and protocol services; maintenance of bank's relationship with stakeholders and the media; bank's engagement with the Government and other external partners as well as marketing of bank's products and services to the public. Key Responsibilities • Develop and manage implementation of bank's Communication Strategy; • Develop and manage the bank's relationship with business associates, Government Ministries/Departments/ Agencies, Embassies and the general public; • Monitor local news media, analyze and review news and business events to inform management of significant developments and identify emerging issues that might impact on the bank's image; • Plan, prepare and produce leaflets, brochures, press releases, business leaflets, and develop/ manage a website aimed at promoting the bank's products and image. • Liaise with news media including issuance of press releases and responding to media inquiries concerning the bank; • Coordinate 'advertising, marketing and promotion work for the. bank's products and services including management of branding for the bank; • Organize and arrange news conferences, press/publicity events, exhibitions and trade fairs; • Prepare and conduct bank's awareness programs to disseminate key information to the public on bank undertakings and developments; • Represent the bank and act as the spokesperson in public events; • Coordinate protocol and other logistics related to handling of bank visitors from within and outside the country; • Coordinate engagement of the bank with internal and external stakeholders and bank responses to quests; Manage and update the bank's website. Qualifications, Knowledge and Experience: Master's Degree/Postgraduate qualifications in in Public Relations, International Relations, Business Administration or related discipline from a recognized University institution; At least five (5) years working experience in a reputable organization; Excellent and well developed interpersonal and organizational skills; Strong written and communication skills with ability to write documentation in a concise and focused style; Must be a team player, very self-motivated and able to manage and prioritize work load with minimum supervision; High developed Computer skills; Application Instruction: The Managing Director, Tanzania Agricultural Development Bank, 3rd Floor Acacia Estates Building, 84 Kinondoni Road, P.O. Box 63372, DAR ES SALAAM.

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