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TBL hands over tractor to Moro paddy farmer
Mon Nov 11, 2013

The Tanzania Breweries Limited (TBL) through its Safari Lager Wezeshwa Campaign has handed over a Solanika DI-75 RX tractor worth 40m/- to a Morogoro paddy farmer Filemoni ‘Choroha to boost production.

Speaking at the handing over ceremony held in Dar es Salaam yesterday, Safari Lager Brand Manager Oscar Shelukindo said the donation of the tractor is part of Safari Lager “Wezeshwa campaign’s goal to ensure that small scale entrepreneurs lives are improved through enhacing their production.

Shelukindo said the brand new tractor would enable Chohora and farmers around him increase their yields since the tractor is capable of cultivating large hectares of land.

He noted that about 11,230 entrepreneurs from 23 regions participated in the promotion by filling forms and only 46 small scale entrepreneurs were shortlisted for getting assistance in terms of working tools to increase their output.

“I used to cultivate 50 to 100 ha per season through a rented tractor, I believe I can now double the number of hectares thanks to TBL’s donation of a tractor,” he said.

Shelukindo pointed out that “Wezeshwa na Safari Lager” campaign is part of TBL’s corporate social responsibility to support local communities in the localities in which the beer brewing firm operates, including small and medium enterprises (SMEs) so that they could run their business more effectively.

“This is the last grant item to be given to entrepreneurs after several grant hand overs were made to other entrepreneurs mid this year in Arusha, Mwanza, Mbeya and Dar es Salaam Regions.

He commended citizens for coming out in great numbers to apply for the grant items. “We would like to thank all Tanzanians as there were grant applications from many regions within Tanzania, a total of 23 regions participated in this exercise. This is indicative of how Tanzanian entrepreneurs are determined to better themselves and the society around them and helping such entrepreneurs achieve their dreams is the main aim of having this competition,” he said.

On the process of selecting finalists, he said: “To ease the process of reaching all the 46 finalists effectively, the participating regions were broken down in 4 zones where training and grant hand over for entrepreneurs were done in each region instead of all activities being centralised in one region,” he explained.

The total worth of grants given in the second season of the program stood at 200 million shillings which was divided amongst the participating entrepreneurs.

He said, in order to challenge and encourage the grant winners to put their winnings to good use, the team of judges visited the grant winners from time to time to assist them where they had failed.

“For this year, we have given more grants to previous recipients who excelled in the first season of “Safari Lager Wezeshwa”. He mentioned the winners as: Bibie Msumi, Benedict Matandiko, Vumilia Mtweve, Gregory Kiria, Johnson F. Mrema and Lilian Sandu Moshi.

Joseph Migunda from the TAPBDS Institute and the Head Judge of the program said entrepreneurs of all ages took part in this exercise with men comprising of 62 percent of all participants while women comprised 38 percent”.
He said the applicants came from different sectors ranging from automobile, textile and hospitality.

The criteria used to select grant winners were: applicants owning their own businesses, hardworking individuals with visions of furthering their trade and wanting to help the society around them.

The judges also looked at the uniqueness of the business, ability of the business owner to easily explain what they do and whether the form was properly filled in 28 percent of forms were incorrectly filled. 


Posted by Arwa
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