Tanzania's Largest Online Directory
Over 40,500 Listings
Subscribe to 123 Tanzania and be the first to know what's happening

Technology News

Thu Jul 06, 2017

Nokia and Zeiss get together again

What do you look for in a smartphone now that they all look just the same? Many may say the camera is key, and now the new version of Nokia hopes to stand out by putting Carl Zeiss lenses in its phones.

HMD Global, which has licensed the Nokia brand from the Finnish telecoms giant, has signed an exclusive deal with Zeiss, the high-end lens and optical systems maker.

It's the latest of a number of partnerships signed by HMD as it attempts to revive the brand that once dominated the mobile phone industry.

Zeiss lenses, coupled with its expertise in imaging, will feature in all Nokia smartphones in the future - though they are not in the N3, N5 and N6, Nokia's first new Android phones, which go on sale next month.

Florian Seiche, HMD's president, told me the company's whole business model was based on strategic partnerships and the key thing about Zeiss was the two companies had shared values of quality and craftsmanship.

Mobile industry guru Ben Wood, of CCS Insight, thinks this is a smart move.

'The camera is now so central a feature of any smartphone - for many it's their primary camera,' he told me. 'It sends the message that HMD is really serious about quality.'

It might seem strange that Zeiss should choose to partner with what is for now a tiny niche player in the mobile industry.

But it's a measure of how assiduous HMD has been in building on old relationships with the Finnish brand - Nokia was in a partnership with Zeiss until it sold its ailing smartphone division to Microsoft.

In the final years of that alliance, they produced some outstanding innovations, including the 41 megapixel Nokia 808 Pureview, which raised the bar for other manufacturers even if it failed to revive the mobile company's fortunes.

But Mr Wood cautions that the world has moved on, with other companies copying Zeiss innovations such as optical image stabilisation.

'Current cameras have many of the features they pioneered with Nokia, and they've gone further,' he said.

'Look at the 960 frames per second super slow-mo on the Sony Xperia XZ Premium or the dual lens technology on the iPhone 7- that's what they have to compete with.'

One phone that certainly does not boast that kind of feature is the Nokia 3310, the retro device HMD Global relaunched as a way of getting the brand talked about again.

It certainly succeeded, and reports suggest that sales have been very healthy - but now HMD Global wants to change the subject.

Forget cheap and cheerful throwaway phones, Nokia is where you will now turn for a premium smartphone experience with advanced imaging technology you can't get anywhere else. That is the message from HMD Global - let's see if anyone listens.


Hits: 204
Posted by Arwa


Related Products




Tangazo Kwa Umma
Cybercrimes Act, 2015
The Value Added Tax Act, 2014

PUBLIC NOTICE: Compliance to register and use Dot Tz (.tz) Domain names in Tanzania


Health, Safety and Environment Officer (Bunda)
Sales Representative (Morogoro)
Assistant Conference and Event Operations Manager
Transport Coordinator
Information and Communication Technology Officers
Customer Service Officer
View All


Motorola unveils the Moto 1S, a G6 copy with Lenovo's ZUI
Sony halts update that replaces Siri with Google Assistant on two headsets
Fortnite for iOS gains customizable HUD, voice chat, Android version coming this summer
'Fortnite' makes its Android debut this summer
Apple Glasses won't launch until December 2021 says Gene Munster
View All


Subscribe to our Newsletter


Add your Company in our Premium listing

Highlight your Company here and get it viewed by Thousands of visitors

Charges are as follows:
Monthly - Tshs.20,000/-
Yearly   - Tshs.200,000/-

To put your company in our Premium Listing fill the form below:

Name is required and must be characters only.

You can pay through:
TIGO PESA - 0659 233 378
MPESA        - 0764 202 807

Sign Up X