YouTube drops ads from Logan Paul channels

YouTube drops ads from Logan Paul channels

Sat Feb 10, 2018

In December, he was criticised for uploading a video of a dead body recorded in Japan's so-called suicide forest. He later apologised.


Since his return to YouTube, he has made a video in which he fired a taser at a dead rat, and joked on Twitter about eating detergent capsules.


YouTube said his actions could 'damage' the wider video-making community.


Following the controversial video featuring a dead body, Paul was removed from the Google Preferred programme, which sells premium advertising for the most popular 5% of YouTubers.


This time it has decided to temporarily suspend all advertising on his channels.


'Significant harm'

'This is not a decision we made lightly, however, we believe he has exhibited a pattern of behaviour in his videos that makes his channel not only unsuitable for advertisers, but also potentially damaging to the broader creator community,' the company said.


On 1 February, YouTube chief executive Susan Wojcicki said 'egregious' behaviour by popular video bloggers had the potential to cause 'significant harm' to the reputation of the platform.


The company has made it a 'priority' to develop policies to deal with video-makers who damage the reputation of the website.


On his return to YouTube, Paul said: 'I know for a fact everything I do from this point on will get criticism, it will get backlash, because I'm a very polarising dude. You either love me, or you hate me.'


Source: BBC NEWS

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